Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO. RankBrain is an AI system that helps us understand how words are related to concepts. It means we can better return relevant content even if it doesn’t contain all the exact words used in a search, by understanding the content is related to other words and concepts. Passage ranking is an AI system we use to identify individual sections or “passages” of a web page to better understand how relevant a page is to a search.
Get detailed ranking reports for up to 10,000 keywords
You’re going to discover the keyword search intent behind the queries. Now, if you’re running a local business, there are some extra steps to remember. So, every business online knows it needs to optimize to rank higher and catch more attention from its audience, but only a few know exactly what to optimize and how.
Several pages ranking
So after some time, I decided to figure out what the search intent for “Conversion Rate Optimization” actually was. But over time, Google figured out that people searching for “Conversion Rate Optimization” didn’t want a giant list of techniques. So go ahead and run your site through site speed tools like PageSpeed Insights (above) and WebPageTest.org. They are free and give you a detailed outlook to help clean up any technical issues on your domain.
The first step in content optimization is conducting periodic content audits. You need to identify outdated, irrelevant, or underperforming content. Track key performance metrics such as bounce rate, time on page, and conversion rates.
- ASO competitive analysis focuses on dissecting the apps we’ll directly compete with for the best ranking positions or featured sections on Google Play.
- The long description in Google Play allows up to 4000 characters.
- If you can get a link from a high page authority page, this is likely to help your ranking.
- Lower-difficulty keywords are terms that attract weaker competition from other sites.
They would both receive the rank of 2, skipping the rank that would have been assigned to the next position. With this setup, you’re ready to start ranking students based on their scores. You can rank scores, expenses, or even your favorite pizza SEO Anomaly toppings if you’re feeling adventurous.
In other words, ranking factors are the things that affect whether you rank in Google for your desired keywords, and how high you rank. The more links to your store you have on sites that Google views as good quality, the higher your store’s perceived quality will be, which in turn helps improve your ranking. An essential part of your overall link management strategy is reviewing and fixing broken links. They not only negatively impact your customer experience, but hinder your store’s standing and ranking with Google. Simply put, too many broken links tell Google that your store quality is lacking.
All in all, your business name must be exactly like your actual legal name without any additional keywords or phrases. You can create a Google Business Profile listing right when you add your business to Google Maps. You are where you are, and you can neither move your business nor make users search for it from a certain spot. Let’s take a closer look at how the Vicinity update affected each local SEO ranking factor.
E.g. updating the publish date and refreshing the content every couple of years. This type of “natural” link building happens all the time, thousands of times a day. Since this process requires you to create at least one piece of “linkbait” content, it makes sense to create content that earns more and more links over time. When you understand these data points ahead of time, you can create content that exactly fills an existing need. You also know who to reach out to—or who your audience is—before investing a ton of work. When building link-worthy content, spend 50% of your time actually creating the content itself, and 50% of your time promoting it.